South East Training - The Project Management Toolkit
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Stakeholders are any individuals or groups that have a clearly definable interest in your project. They include those who make a direct input to the project, such as the project team, as well as those who are impacted by it, for example, the customer. In large or complex projects, the list of stakeholders may become very long indeed. Since stakeholders can, to differing degrees, influence the success of a project, either by giving active support or by working against the project, it is very important for the project leader to understand who they are and their likely impact. Stakeholder analysis assists this process.
Identify who you believe to be the key stakeholders at all stages of the project. A mind-map is a useful way to collect this information. The diagram below shows a partially completed mind-map for an NSPCC project.
Once you have identified all stakeholders, even those that might have only a peripheral involvement, follow the steps below:
Note: It is quite possible you won't have a clear understanding of your stakeholders' attitudes until you have spoken to them about the project. It is important to have these discussions as earlier as possible during the Definition Phase to ensure any consideration that might affect the objectives or scope of the project are taken into account before finalising your decisions.
Diagrammatically, this can be represented: